The Herd: A Puppet Migration to Spark Global Climate Action

In an innovative approach to climate advocacy, the creative minds behind the impactful Little Amal puppet project are set to launch The Herd, a unique initiative designed to bring the climate crisis to the forefront of global consciousness. Through a 20,000km journey across Africa and Europe, a herd of animal puppets will traverse diverse landscapes and communities, symbolizing the interconnectedness of all life on Earth and the urgent need for collective action against climate change.

The Herd aims to transcend traditional discussions on climate change, which often become mired in technical jargon and political debates, by fostering a visceral connection to the issue. By witnessing the symbolic migration of these animal puppets, people from all walks of life will be invited to reflect on the profound impact of climate change on our planet's ecosystems and the species that inhabit them.

Set to commence in West Africa in spring 2025, the journey will weave through countries such as Senegal, Morocco, Gibraltar, Spain, France, the UK, the Netherlands, Denmark, Sweden, and Norway. The core group of about 30 puppets, representing the iconic animals of the Serengeti, will be joined by additional puppets in each new location, illustrating the concept of an ever-evolving and growing migration. This dynamic representation serves as a powerful metaphor for the adaptability and resilience required in the face of the climate crisis.

The collaboration between The Walk Productions and Ukwanda aims not only to replicate the success of Little Amal, which reached an estimated 2 billion people, but to expand the conversation to include the remaining global population. The project underscores the importance of engaging with climate change on an emotional and personal level, moving beyond statistics to foster a deeper understanding and commitment to action.

As The Herd prepares to embark on its monumental journey, it stands as a testament to the power of art and storytelling in mobilizing public sentiment and action on critical global issues. For environmental activists and concerned citizens alike, The Herd offers a unique opportunity to engage with the climate crisis in a new and meaningful way, inspiring hope and action for a sustainable future.

The team behind the Little Amal puppet, known for raising awareness about the refugee crisis, is embarking on a new project called The Herd to highlight the urgency of the climate crisis. This initiative involves a herd of animal puppets trekking 20,000km through several African and European cities. The journey aims to create a "visceral engagement" with climate change issues, moving beyond the often abstract discussions of emissions and agreements. The Herd will start in West Africa in spring 2025, with a route that includes Senegal, Morocco, Gibraltar, Spain, France, the UK, the Netherlands, Denmark, Sweden, and Norway. About 30 core puppets representing Serengeti migrating animals will be joined by additional animal puppets in various locations, symbolizing a growing, evolving migration. The project is a collaboration between The Walk Productions and Ukwanda, a South African puppetry firm. Little Amal's journey previously reached an estimated 2 billion people, and The Herd aims to engage the global population further in climate conversation.

Frequently Asked Questions (FAQ)

What is The Herd project? The Herd is a global initiative featuring a trek of animal puppets across Africa and Europe to raise awareness about the climate crisis, building on the success of the Little Amal puppet project.
What message does The Herd aim to convey? The project seeks to create a direct, emotional connection with the climate crisis, encouraging people to think differently about the issue beyond the complexities of emissions data and international agreements.
How will The Herd be executed? Starting in spring 2025, about 30 core puppets will journey through several countries, with the herd growing as it moves, to symbolize the impact of climate change and the collective action needed to address it.

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